Yahoo Fixes Minimum Bids in UK and Europe
A recent thread on WebmasterWorld highlights the fact that Yahoo has apparently lowered some of its minimum bids in the UK and Europe from £0.10 to £0.05. Readers of SearchViews will recall that I’ve encouraged Yahoo to drop its minimum CPC on a number of past occasions. This is a no-brainer decision for several reasons, not the least of which is because Yahoo will undoubtedly generate incremental revenue from its system by monetizing a larger percentage of overall queries. There’s also an opportunity to capture dollars from current Google advertisers being penalized by Quality Score, and therefore unable to profitably bid on some number of keywords
Now Yahoo needs to take things a few steps further by making the same change here in the U.S. And the lower minimum shouldn’t just apply to some keywords as it appears to in the U.K. For instance, some “finance” keywords allegedly still require £0.10 minimums. That doesn’t make any sense. Google realized that shortly after they launched AdWords and they’re clearly doing something right.
