April 2010
1 post
Is the Social Media Opportunity Slipping Away From...
Last month, I tweeted that: Twitter’s coming ad platform is going to create quite a bit of tension between digital agencies and their search-specific counterparts. A few people asked me to elaborate on that point and given that Twitter unveiled its Promoted Tweets product this week, it seems like a good time to explain what I meant. Ad agency execs will be among the first to admit that...