January 2006
1 post
Quality Score KO’s KPI
Yesterday, Fathom Online released its Keyword Price Index (KPI) for December 2005. According to the report, cost-per-clicks dropped 1% during Q4 of ‘05 and 16% overall in the past year - a “downward spiral” in keyword prices, according to MediaPost. With that in mind, Dan Grossman attempts to answer the question Fathom’s report has led many people to ask - specifically; why does Google’s stock...